“FOCUS helps us decide what work is most important. They ask: What should we start doing? What should we stop doing? The questions are simple but the answers can be profound. You need to understand what’s real and what’s not. FOCUS helps us cut to the chase.”
Frank Buck
Senior Vice President, Strategic Development, Brampton Brick
“The FOCUS approach is practical, action-oriented and well-defined from a planning perspective. They hold management accountable and prework is an expectation. They have the ability to move the agenda along, and capture the information in a way we can operationalize.”
George Croft
President, Brick Brewing
“With FOCUS Management, we accomplish more. When we’re done, the goals are clearer and we’ve got action plans. We know where we’re going, and how to get there. Our results are significantly better than similar organizations. We trust FOCUS.”
Paul O’Krafka
Executive Director, St. Joseph’s Villa
“The process FOCUS takes us through develops crisp objectives and action plans at all levels. Delivery timelines are met because bonuses are tied to meeting those timelines. Without the FOCUS “guidebook” it would be difficult to meet our objectives. Their process gets everybody to buy in and be accountable for the outcomes. That creates success.”
Ian Collins
President, Atria Networks
“FOCUS is able to hone in on the most important strategic initiatives and gain a level of engagement and alignment across the organization. They deliver real results. I believe in the people. I believe in the product.”
Craig Gilpin
CCO, North West
“I’m not interested in the consultants that take off your watch and tell you what time it is. The vast majority of management consultants do this. It’s not helpful. I like FOCUS because they bring to the table a willingness to listen. There’s no BS.”
Dave Dobbin
CEO, DAVE Wireless (Mobilicity)
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Our Team
Our Team
Fred Pidsadny, President
Fred is a master facilitator and expert communicator with more than 25 years experience working with clients in just about every industry you can name. Fred’s an Industrial Engineer by trade, but that’s no surprise. He applies the practical principles of engineering analysis to optimize the planning process and produce precision, measurable results. He’s a people-person, drawing from many years experience in Organizational Development and Human Resources.
Fred takes a hands-on approach to strategic planning across all levels of an organization. He keeps it REAL for everyone, from the CEO to front line employees. He helps clients create clear sight lines between their work and the long-term direction of the business. His brand of facilitation inspires people to action.
Fred lives in Grimsby, Ontario with his wife, Dorothy who keeps him aligned with the important things in life. He enjoys fishing, gardening and strumming on his guitar when he’s not devouring the hottest new business book. He is a father of two great sons who he is very proud of, and a daughter who he adores. He is the grandfather of Maddie, Cayce, Megan and Kayla who continuously remind him of the magic of curiosity and the power of persistence.
Richard Gerofsky, Partner
Richard is a master facilitator with a reputation for helping transform organizations from start-ups to billion dollar enterprises. He’s helped countless clients worldwide to improve their responsiveness, speed their time to market and dramatically improve their productivity.
Richard is a popular favourite among FOCUS clients. His firm but gentle demeanor keeps teams on track, aligned and committed to the task at hand. He applies proven processes that help organizations make pivotal decisions and build consensus critical to success.
Richard lives in Thornhill, Ontario with his wife Lisse and three kids ranging in age from 9 to 23. When not providing in-family intergenerational translation services, he loves spending time sailing, motorcycling, driving fast cars and puttering about with all of the related contraptions.
Stephen Parrott, Partner
Stephen is a master facilitator with a penchant for strategic project management and information technology. He’s a teacher, a coach and a mentor with more than 20 years experience. Stephen is also no stranger to change. He has helped organizations in Canada and the Caribbean make and evaluate strategic decisions and apply the principles of change management.
Stephen enjoys the process of helping organizations establish clear linkages between strategy, projects and production priorities. Clients appreciate his level-headed approach to facilitation. Under Stephen’s professional guidance, organizations set realistic goals, make the tough decisions, and communicate those decisions clearly to help align the organization behind them – top to bottom.
Stephen has helped organizations in Canada and internationally evaluate and take new strategic directions, including overseeing the changes for these implementations Stephen spent 18 years with the Bank of Nova Scotia including Director positions working with the bank’s Executive on corporate strategy, Risk Management, Mutual Fund platform automation and various Operations/ IT assignments. Most recently he initiated a Project Management Office at Seneca College. Stephen also teaches Project Management within the Seneca Accounting and Financial Services Faculty.
Stephen lives in Pickering with his wife, Melanie and their two daughters, both extraordinary amateur athletes. When Stephen isn’t busy helping organizations win, he’s helping kids win! A teacher and mentor at heart, Stephen get his kicks coaching kids of all ages in soccer, volleyball and baseball.
David Boyce, Associate Facilitator
David’s experience includes leadership roles in National Sales and Service Operations within Canadian and International organizations. He held a lead role as facilitation champion within a strategic acquisitions team, leading business transformation and personal development initiatives in Leadership, Customer Service, Team Performance and Cross-Functional Collaborations.
Client experience includes delivery of Strategic performance initiatives, Team Adventures and Coaching that infuse new direction, conversations, capability, productivity, energy and results into the organization.
For David, his wife Cathy and son Lucas, the outdoors is a playground to be explored. They share a passion for an active healthy lifestyle with friends and the community, through adventure experiences, coaching and with Cathy’s business, Living Fit Studio, Cabot Trail Relay team, Chicks Running Clicks.
Wendy Melvin, Associate Facilitator
Wendy brings her extensive background in facilities management and talent optimization to deliver performance excellence either by way of management search and employee transition or through the design of and Management Systems that maximizes the engagement of employees.
Wendy’s ability to articulate and shape new and difficult concepts in a logical manner has empowered hundreds of individuals take ownership of their strategic direction. With a combined background in both fine arts and operational roles, Wendy offers a strategic view of business with a creative freedom to help her clients see challenging issues through a different lens. She has partnered with many Fortune and start up Corporations to identify effective operational structure and align the best people in place to do so. In each industry and public organization she has been affiliated with, both past and current, she has been elected to sit on Boards of Directors and guest lectures on her areas of expertise.
Wendy has just launched a philanthropic project to support Patient Advocacy. She resides in Toronto, Ontario with her husband of 25 years and cheers their daughter who is currently a Pre-Ivey student at Western. She is simply passionate about the theatre and sharing the fine company of beloved family and friends.
